For years, National Cereal Festival has taken place in the heart of downtown Battle Creek. This signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that draws people from far and wide. In these unprecedented times, it is with heavy hearts, the joint decision has been made by the National Cereal Festival Committee and CCDC to cancel National Cereal Festival 2020 scheduled for June 13, 2020.

The safety and health of the Battle Creek community, out of town guests, staff, volunteers and entertainers are our top priority. Just like every other summer festival, we are following federal, state and city guidelines and are unable to be fully confident that it will be safe to gather in June of 2020.

In lieu of serving thousands of people free breakfast this June, Kellogg Company and Post Consumers Brand have generously donated approximately 1,500 boxes of cereal to the South Michigan Food Bank. Kellogg Company will also be making a monetary donation to the United Way of the Battle Creek and Kalamazoo Region. These donations will help immensely with increased need to help families during the Covid-19 pandemic.

“We are truly disappointed that we are unable to host the festival this year. It is a great kickoff to the summer season. Please stay safe and we look forward to seeing everyone for National Cereal Festival 2021!” said Ben Randels, CCDC General Manager



Grand Cereal Parade

Saturday, June 8th at 1:00PM
Downtown Battle Creek MI

Cereal Fest kicks off Friday evening with the Grand Cereal Parade! The Grand Marshall will lead numerous floats through the heart of Downtown Battle Creek.

Parade Route: Starts at the Kool Family Center; heads down Van Buren St and ends on Capital Ave. (starts at 1pm)

Cereal Fest

Saturday, June 10th from 8:00AM – 12:00PM (FREE Cereal breakfast served until 11:00AM)
Downtown Battle Creek, MI

This year’s festival features a diverse roster of entertainment, more than 50 vendors, Kids’ Zone, community services/resources, and more! A fun time for the entire family! Special attractions include:

  • Empty Bowl Fundraiser - benefiting the Food Bank of South Central Michigan
  • Kids Zone - sponsored by WKFR 103.3
    • Children's Games - hosted by Endeavor Charter Academy
    • Kids Inflatables - $3/wristband - SOCKS REQUIRED!
    • Fastball Game - FREE!
    • Battle Creek Assassins Skills-n-Drills
  • Battle Creek Regional History Museum FREE Train Rides & Static Display
  • Caricatures by John McNees & Tom Garland - FREE; first come first serve
  • 50+ Arts & Crafts, Retail, Service & Food Vendors

Download Festival Map


Entertainment Roster

Burma Center - Bamboo Dance8:00AM - 9:00AM
Martilla Sanders & Gee Q (Blues)
Kevin Collins/Kuungana9:30AM - 10:30AM
Blvcksheep (Jazz Fusion & Hip Hop)
Okinawa Drum Performance11:00AM - 12:00PM
TYPO (Top 40 Covers)
Orquestra Ritmo9:05AM & 10:35AM
Zumba with Debbie Marz
Roots Vibrations9:00AM - 11:00AM (Across from Main Stage)
Detroit Circus Aerial Performers

Important Information


Registration closed. Join us next year!

Parade Documents

Registration closed. Join us next year!

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Annual Cereal City Run/Walk

Visit registration site