Downtown Battle Creek
June 9th – 10th, 2017

Grab a spoon and celebrate the most important meal of the day at Battle Creek’s National Cereal Fest! This signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that draws people from far and wide. The fun begins with the Grand Cereal Parade on Friday evening. Then Saturday morning, sit down at the World’s Longest Breakfast Table and enjoy a nutritious, delicious and FREE cereal breakfast! This family-friendly festival also includes a variety of local, regional and national entertainment, exciting children’s activities, inflatables, vendors, demos and much more. Join us for this tasteful tradition made possible through our generous corporate and community donors, and the efforts of over 100 incredible volunteers. At Battle Creek’s National Cereal Fest, there is truly something special for everyone. So dig in and enjoy!



Important Information


Download 2017 Cereal Fest Vendor Policies & Application


Parade Documents

Download 2017 Parade Rules & Guidelines and 2017 Parade Application

Download Grand Marshal Nomination Form

Promote Your Business by Becoming a Sponsor

Click here for more information.


Annual Cereal City Run/Walk

Visit registration site