Downtown Battle Creek
June 9th – 10th, 2017

Grab a spoon and celebrate the most important meal of the day at Battle Creek’s National Cereal Fest! This signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that draws people from far and wide. The fun begins with the Grand Cereal Parade on Friday evening. Then Saturday morning, sit down at the World’s Longest Breakfast Table and enjoy a nutritious, delicious and FREE cereal breakfast! This family-friendly festival also includes a variety of local, regional and national entertainment, exciting children’s activities, inflatables, vendors, demos and much more. Join us for this tasteful tradition made possible through our generous corporate and community donors, and the efforts of over 100 incredible volunteers. At Battle Creek’s National Cereal Fest, there is truly something special for everyone. So dig in and enjoy!

Grand Cereal Parade

Friday, June 9th at 6:00PM
Downtown Battle Creek MI

Cereal Fest kicks off Friday evening with the Grand Cereal Parade! Grand Marshal Paul Makoski leads numerous floats through the heart of Downtown Battle Creek.

Parade Route: West Michigan Avenue, beginning at United Way Drive and ending at Commerce Pointe


Cereal Fest

Saturday, June 10th from 8:00AM – 12:00PM (FREE Cereal breakfast served until 11:00AM)
Downtown Battle Creek, MI

This year’s festival features a diverse roster of entertainment, more than 50 vendors, Kids’ Zone, community services/resources, and more! A fun time for the entire family! Special attractions include:

  • Empty Bowl Fundraiser - benefiting the Food Bank of South Central Michigan
  • Kids Zone - sponsored by WKFR 103.3
    • Children's Games - hosted by Endeavor Charter Academy
    • Kids Inflatables - $3/wristband - SOCKS REQUIRED!
    • Fastball Game - FREE!
    • Battle Creek Assassins Skills-n-Drills
  • Battle Creek Regional History Museum FREE Train Rides & Static Display
  • Caricatures by John McNees & Tom Garland - FREE; first come first serve
  • 50+ Arts & Crafts, Retail, Service & Food Vendors

Download Festival Map


Entertainment Roster

Burma Center - Bamboo Dance8:00AM - 9:00AM
Martilla Sanders & Gee Q (Blues)
Kevin Collins/Kuungana9:30AM - 10:30AM
Blvcksheep (Jazz Fusion & Hip Hop)
Okinawa Drum Performance11:00AM - 12:00PM
TYPO (Top 40 Covers)
Orquestra Ritmo9:05AM & 10:35AM
Zumba with Debbie Marz
Roots Vibrations9:00AM - 11:00AM (Across from Main Stage)
Detroit Circus Aerial Performers

Important Information


Registration closed. Join us next year!

Parade Documents

Registration closed. Join us next year!

Promote Your Business by Becoming a Sponsor

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Annual Cereal City Run/Walk

Visit registration site