Cereal Festival Featuring the World's Longest Breakfast Table

  • 2014 Cereal City Grand Cereal Parade Friday, June 13, 2014, at 6:00 p.m., in downtown Battle Creek.
    Start/Line-up: West VanBuren Street. Parade Route: VanBuren Street to Tompkins Street (United Way Drive), east on West Michigan Avenue, concluding at Commerce Pointe.

  • 2014 Cereal City Festival featuring the "World's Longest Breakfast Table", Saturday, June 14, 2014, from 8:00 a.m. - 12:00 p.m. (breakfast served 8:00 a.m. - 10:00 a.m.), on West VanBuren Street from Washington Avenue to Tompkins Street.

  • PLEASE NOTE: The Parade and Festival are being moved this year to VanBuren Street due to the dangerous building (Sports Page) in order to maintain safety.

  • Entertainment Schedule
    8:00 a.m.National Anthem
    Local Christian Singer Songwriter Jerry Ball

    Presentation of Cereal Parade Grand Marshal, Bob Randels

    8:00 a.m. - 8:45 a.m.Zumba Exhibition (The Fitness Loft)

    9:00 a.m. - 9:45 a.m.Magician (Doug Gancer)

    10:00 a.m. - 10:45 a.m.Tony Fields/Doug Decker featuring special guest, Jeff Starr

    11:00 a.m. - NoonCornwell Turkeyville USA Dinner Theatre Production of "Boogie Woogie Swing Time"

Would you like to be Vendor with an audience of 70,000? Send your Application in soon as spots are going quickly.
Download Vendor Application and Policies and Procedures

Be a part of history by joining the Grand Cereal Parade.
Download Application
Download Rules and Guidelines

Promote your business by becoming a Sponsor.
Download Sponsorship Package

Annual Cereal City Classic Run/Walk.
Online Registration

Raft Race Returns following Breakfast Table.

  • Registration: 12:00 p.m. - 2:00 p.m.
  • Location:
    • Start : Linear Path (Jackson Street/Stringhan Road Launch
    • Ending: Stringham Road Parking Lot