Cereal Festival Featuring the World's Longest Breakfast Table

  • 2015 Cereal City Grand Cereal Parade Friday, June 12, 2015, at 6:00 p.m., in downtown Battle Creek.
    Start/Line-up: West VanBuren Street. Parade Route: VanBuren Street to Gould Street, east on West Michigan Avenue, concluding at Commerce Pointe.

  • 2015 Cereal City Festival featuring the "World's Longest Breakfast Table", Saturday, June 13, 2015, from 8:00 a.m. - 12:00 p.m. (breakfast served 8:00 a.m. - 10:00 a.m.), on West VanBuren Street from Washington Avenue to Tompkins Street.

  • Entertainment Schedule
    8:00 a.m.National Anthem
    Presentation of Cereal Parade Grand Marshal, (Mr. Samuel Gray)

    8:00 a.m. - 8:45 a.m.Zumba Exhibition (The Fitness Loft)

    9:00 a.m. - 9:45 a.m.Black Sheep (Jazz, Contemporary, Soft Rock, Hip Hop, Rap and R & B)

    10:00 a.m. - 10:45 a.m.The Magic Man (Doug Gancer)

    11:00 a.m. - NoonHiryu Daiko (Michigan Flying Dragon Drummers)

Would you like to be Vendor with an audience of 70,000? Send your Application in soon as spots are going quickly.
Download Vendor Application and Policies and Procedures

Be a part of history by joining the Grand Cereal Parade.
Download Application
Download Rules and Guidelines

Promote your business by becoming a Sponsor.
Download Sponsorship Package

Annual Cereal City Classic Run/Walk.
Online Registration