Cereal Festival Featuring the World's Longest Breakfast Table
- 2013 Cereal City Grand Cereal Parade Friday, June 7, 2013, at 6:00 p.m., in downtown Battle Creek. Parade route: Gould Street, east on West Michigan Avenue, concluding at Commerce Pointe.
- 2013 Cereal City Festival featuring the "World's Longest Breakfast Table", Saturday, June 8, 2013, from 8:00 a.m. - 2:00 p.m., on West Michigan Avenue from Washington Avenue to Tompkins Street.
- Download the Schedule
- View the Poster!
Would you like to be Vendor with an audience of 70,000? Send your Application in soon as spots are going quickly.
Download Vendor Application and Policies and Procedures
Be a part of history by joining the Grand Cereal Parade.
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Promote your business by becoming a Sponsor.
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Annual Cereal City Classic Run/Walk.