Cereal Festival Featuring the World's Longest Breakfast Table

  • 2013 Cereal City Grand Cereal Parade Friday, June 7, 2013, at 6:00 p.m., in downtown Battle Creek. Parade route: Gould Street, east on West Michigan Avenue, concluding at Commerce Pointe.

  • 2013 Cereal City Festival featuring the "World's Longest Breakfast Table", Saturday, June 8, 2013, from 8:00 a.m. - 2:00 p.m., on West Michigan Avenue from Washington Avenue to Tompkins Street.
  • Download the Schedule
  • View the Poster!

Would you like to be Vendor with an audience of 70,000? Send your Application in soon as spots are going quickly.
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Be a part of history by joining the Grand Cereal Parade.
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Download Rules and Guidelines

Promote your business by becoming a Sponsor.
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Annual Cereal City Classic Run/Walk.
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