Cereal Festival and World's Longest Breakfast Table

2016 Grand Cereal Parade
Friday, June 10, 2016
Downtown Battle Creek
Start/Line Up: West Van Buren Street
Parade Route: West Van Buren Street to United Way Drive, east on West Michigan Avenue, concluding at Commerce Pointe

2016 Cereal Festival featuring the "World's Longest Breakfast Table"
Saturday, June 11, 2016
8:00AM - 12:00PM (breakfast served 8:00AM - 11:00AM)
Downtown Battle Creek: West Michigan Avenue from Washington Avenue to McCamly Street

Attractions include:

  • Children's Activities
  • Empty Bowl Fundraiser supporting Food Bank of South Central Michigan
  • Vendors
  • Entertainment, and more!

- Download 2016 Vendor Application

Parade Documents
- Download 2016 Parade Application
- Download 2016 Parade Rules and Guidelines

Promote your business by becoming a Sponsor
- Download 2016 Sponsorship Package
- Download 2016 Table Sponsorship Form only

Annual Cereal City Run/Walk
- Visit registration site